Beyond SEO

Stay ahead of the curve with content marketing.

WHAT HAS CONTENT MARKETING GOT TO DO WITH SEO?

Simply put, everything!

Step back and think about it, whatever marketing strategy you adopt, content marketing is an integral part of the it!

SEO HAS EVOLVED

To secure top positions in the search engines, SEO alone is fruitless.

As digital marketers we need the right mix of internet marketing strategies to:

• Send quality traffic to your website
• Convince them to buy
• Get them to return

OUR STARTEGY

We get to know your business by asking 5 Key Questions

• What do you hope to accomplish with your content marketing?
• How big is your target audience?
• What is your business model?
• Do you really KNOW your customers?
• What are your conversion strategies?

KNOWLEDGE IS POWER

Equipped with the knowledge about your website we will formulate an internet marketing strategy which involves one or all of the following:

1. SEO
2. Google AdWords PPC
3. Social Media Marketing
4. Blog Marketing
5. Email Marketing
6. Mobile SEO

1. Search Engine Optimisation

Keyword or key-phrases are critical to the success of any SEO campaign.That is why we adopt the “Local Keyword Universe” concept.

Good keyword leads to good content, and good content engages the visitor which converts into sales.

ON/OFF Page SEO

Yes, SEO as we used to know is dead but various on-page factors are still key to success: Technical Audit, Site Optimisation.

On-page compliance can only go so far, and that is why our marketing mix is geared towards building a reputation for your website, and one of the ways we do is this by sourcing a quality partnerships. Experience has shown that a handful of top quality mentions is better that hundreds of low quality links.

2. PPC – Google Pay Per Click

To kick start your marketing efforts we will look to fund up to 500 High Quality Leads to your website in the first month.

Most of our clients tend to take this over after the first month (with our complimentary PPC management service)

3. SMM- Social Media Marketing

We will help setup and optimise your social media pages for success by capturing leads and converting prospects into customers.

4. Email Marketing

Email marketing is a great way to build a relationship with your clients but most business owners don’t have the time to take advantage of this. We
can help solve this problem by running your email campaigns – composing your promotional campaigns, emails, or newsletters.

Email has an ability many channels don’t: creating valuable, personal touches – at scale.

5. Blog Marketing

Time is often a factor cited my many website owners for not maintaining an effective blog. Having a blog is critical to the success of any content marketing campaign. As such, we will set up a blog and actively manage it for you.

Your blog is the blood of your website. It is centre of all your content marketing as it helps establish your authority. Research
has shown that rich content sites generate a whopping 97% more leads. Despite this very few small companies take advantage of this marketing tool.

6. Mobile SEO

Mobile search is exploding, in fact there are over 4 BILLION mobile users around the world that spend an average three hours a day on their phones. Reaching this demographic has never been as critical as it is today.

Our service includes a free optimised mobile website. We will build you a simplified version of your website, which will be optimised for mobile devices.

PRICING & PACKAGES

CONTACT

Don’t hesitate to contact us – +44 (0)161 766 1742 \ dsf@pimdesign.com