When Clients Want the Moon but Forget the Rocket: A Tale of Bad Planning and Online Marketing Woes 🚀
There’s nothing like that first meeting with a new client where expectations soar higher than their budget. Picture this: a client walks into PIMdesign (brimming with optimism, mind you) and says, “We need a full-blown marketing campaign. Website, social media, a viral video, email blasts, influencer collabs, and oh, we’re launching in three days. Can you make it happen?” 😅
I wish I could bottle the expression on their face when we politely explain that magic isn’t part of the service package.
**Bad planning looks like this:**
– No website until two days before launch.
– No content except for a blurry photo of your product.
– No clear idea of who your audience is – but hey, we’ll figure it out, right?
With unreasonable expectations, it usually goes something like this: “But my friend’s friend went viral with a TikTok about sandwiches! It can’t be that hard.” Sorry, but unless your sandwiches are made by Beyoncé, that’s going to take a bit more work (and, yes, time).
At PIMdesign, we love working with enthusiastic clients, but there’s a fine line between excitement and, well, *fantasy.* Sure, we could slap together a website overnight and throw up some ads, but real, sustainable success requires more than just a “quick fix.” It needs **planning, strategy, and a reasonable timeline**.
Marketing isn’t about instant gratification (no matter what social media might tell you). It’s about building a presence, engaging your audience, and putting in the work to turn clicks into customers. A solid campaign takes time – and trust me, giving us more than three days will save you some serious headaches (and probably your budget).
So, if you’re dreaming big, fantastic! But before you come in with a plan to go viral by Tuesday, let’s sit down, map out a strategy, and launch your business *the right way* – with PIMdesign working alongside you every step of the way.
So give me a call for a friendly no obligation chat.