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When Clients Want the Moon but Forget the Rocket: A Tale of Bad Planning and Online Marketing Woes 🚀

There’s nothing like that first meeting with a new client where expectations soar higher than their budget. Picture this: a client walks into PIMdesign (brimming with optimism, mind you) and says, “We need a full-blown marketing campaign. Website, social media, a viral video, email blasts, influencer collabs, and oh, we’re launching in three days. Can you make it happen?” 😅

I wish I could bottle the expression on their face when we politely explain that magic isn’t part of the service package. 

**Bad planning looks like this:**

– No website until two days before launch. 

– No content except for a blurry photo of your product.

– No clear idea of who your audience is – but hey, we’ll figure it out, right?

With unreasonable expectations, it usually goes something like this: “But my friend’s friend went viral with a TikTok about sandwiches! It can’t be that hard.” Sorry, but unless your sandwiches are made by Beyoncé, that’s going to take a bit more work (and, yes, time).

At PIMdesign, we love working with enthusiastic clients, but there’s a fine line between excitement and, well, *fantasy.* Sure, we could slap together a website overnight and throw up some ads, but real, sustainable success requires more than just a “quick fix.” It needs **planning, strategy, and a reasonable timeline**. 

Marketing isn’t about instant gratification (no matter what social media might tell you). It’s about building a presence, engaging your audience, and putting in the work to turn clicks into customers. A solid campaign takes time – and trust me, giving us more than three days will save you some serious headaches (and probably your budget).

So, if you’re dreaming big, fantastic! But before you come in with a plan to go viral by Tuesday, let’s sit down, map out a strategy, and launch your business *the right way* – with PIMdesign working alongside you every step of the way.

So give me a call for a friendly no obligation chat.

social media

Social Media builds Credibility, Authority the PIM Way

Many of our clients get ever so caught up with the world of social media, not really fully appreciating the complex world and art of online communication.

Whatever your service or products, don’t try to sell .. better to tell!

Tell your readers about the service or review of the products. Tell them the good the bad and the ugly.. tell them as it is.

You see the power of social media is about credibility, authority and get your voice heard.

Friends, clients and colleagues likely trust your judgement in your field of expertise, they listen to what you have to say and make decisions based on what they here and see.

Take for instance a friend telling you that they had a fantastic meal last night at Jacks Bistro. The power of that referral, recommendation cannot be underestimated.

Likewise good businesses offering a cracking good value service are hard to come by. So when you hear about one your all ears!

PIMdesign love social media.. we love its reach, its influence, its power and the low costs and flexibility.

Our technique of writing is from the heart, inspirational, passionate and readable.

When we post articles we want the readership to share it, tell others about what they read and comment on the funny things, the controversial topics and those that inspire them.

Everyone has something to say about what they do, did, are going to do or wish they did. They have thoughts to on what they saw, didn’t see, what they hear and what others have to say.

We love to write about services and products and make a point of disseminating our articles via channels such as Twitter, LinkedIn, Google+, Facebook and our clients blogs and newsletters.

If you’d like us to do that for you too, just drop me a line and we’ll be happy to help.